ASSIST247 ARTICLES - TRAFFIC DEMERIT SYSTEM
Advantages of online web advertising in the recession
Soaring food and petrol prices and large-scale job losses mean that South Africans need to make do with far less. Businesses are also learning to cut financial corners so that they can still make a profit at the end of the month. Using websites to advertise business is one clever way that businesses can reduce their advertising budgets but still reap the benefits of effective marketing. All statistics point to web advertising as the way forward in business marketing, especially in times of tightened budgets.
In Europe, which has already been in a recession for over a year, reports have shown that the recession is having little effect on web advertising growth, if anything it is causing the acceleration of this inevitable growth. Forrester Research released an educated prediction for Europe’s online web advertising spend. They predicted that the web will account for 15% of Europe’s advertising budget by 2013 with billions already being invested in the internet advertising industry in the UK and Germany each year. They also predict a stable growth rate in web advertising of 10% per year with multimedia and display advertising growing rapidly in the next three years. Following the west’s example, South Africans are already showing strong tendencies to buy into web advertising in response to the recession.
The advantages of web advertising in the recession:
Assist247 ranks well for South African business directories and service providers and is one of the only online directories specifically designed for home and car service providers. In comparison to other web advertising companies, Assist247 is extremely user friendly and the site uses targeted search engine optimisation techniques to increase the traffic to service listings, so that business stays good even during a recession.
Assist247 has formed partnerships with a number of industry leaders to guarantee the best services for our clients. One of Assist’s new partners, Arrive Alive, offers clients the best alternative routes, holiday routes and driving tips. Others include some of the country’s finest service providers: McCarthy, National Auto Glass and Resource Tracking. See our site for more details.